While the Liberals and the NDP beat up on each others’ leaders, the Greens are taking a slightly different approach to this campaign, according to a Postmedia analysis of the major parties’ social media feeds.
By contrast, the B.C. Green party campaign is largely focused on issues intended to resonate with families, such as childhood education, healthy communities, and managing the health and climate crises, the data show.
They also mention scientists, the opioid crisis and the provincial health officer, Dr. Bonnie Henry, with high frequency.
Rather than spending on paid Facebook ads, the Greens are getting their message out with a huge volume of retweets on Twitter, which cost nothing.